Even as baby boomers are entering their senior years, they are still considered to be one of the most powerful demographics as far as consumers are concerned in the United States. How can you target them in order to improve your marketing potential? Here’s some of the main concepts that you need to know in order to attain true success with marketing towards one of the most influential demographics.
Consider Online Marketing
If you’re one of the many people who are only seeking to market to baby boomers through print media, it’s time to think about your other options. The average baby boomer is said to spend more time on the internet than the average teenager these days. That’s 15 hours versus 13 hours! If you invest some money into an online advertising plan, you’ll be able to reach out to a demographic that previously probably didn’t even realize your social presence.
Understand Their Transitions
Most of the baby boomers from years ago are currently dealing with another major transition; they’re becoming seniors in their 50s and 60s. In order to get their attention during these crucial moments, you have to change your marketing approach to help welcome them and encourage this transition. Consider marketing strategies that remind them that your company or your product can make their lives easier or improve them. Providing the assurance that you understand their situation makes baby boomers more interested in what you have to offer because they will be able to relate to your marketing approach easier.
Consider The Empty Nest
A lot of baby boomers begin to take advantage of the freedom that they have after their adult offspring have left home and branched out into their own lives. For this reason, they’re more likely to go traveling, have pets, start their own business, and pursue many other independent endeavors. If your company or your marketing approach embraces these concepts and encourages new experiences after the transition of empty nest syndrome, there’s a good chance that more baby boomers are going to flock towards your options. Additionally, some baby boomers also divorce during these periods, so companies and products that help them downsize and adjust to living alone or being single again can be a great way to capture their interest.
Grandparents & Menopause
Baby boomer females who are now grandparents tend to be more interested in services that provide experiences that they can share with their grandchildren; this is generally more of a transitional point of time where they are more interested in family trips and even educational opportunities for their grandchildren. Likewise, those who are experiencing menopause tend to be more interested in marketing approaches that focus on natural, healthier lifestyles and different ways that they can deal with some of the traditional symptoms associated with this period of their life. In contrast, since men don’t deal with menopause, they are more likely to consider quitting smoking or working towards a healthier lifestyle in order to ensure they’ll be around to enjoy life with their grandchildren.