Higher education such as online colleges and universities and brick-and-mortar universities have used lead generation tactics for years. This is one of the leading ways that they bring in leads to their admissions program. For example, college fairs held at high schools across the country are a leading way to bring in prequalified leads that do not require much work. However, in recent years there have been several websites that have offered educational sign-ups that allow a potential student to request information. Unfortunately, the sign-ups have also allowed people to sign up in order to receive reward points or some kind of free gift for their efforts. This has led to a surge of leads going into higher education that have caused a waste of time and have not led to higher admissions numbers.
This has led many higher education departments to look for higher lead standards. Instead of using online sign-ups, they are using other methods in order to fully reach the potential of lead generation for the University. This does not mean that higher education is now ignoring leads that come from rewards sites or other online sources. In fact, they are still utilizing these leads but in a much different way. When these leads come through, a university may only put enough time into those leads to allow the prequalified leads come out on their own. For example, they may send an e-mail response as part of an e-mail marketing campaign that includes basic information about the University or programs. If the student is truly interested in the University they can follow a link to more information which will lead them to a prequalifying team or a lead generator to close the sale.
In order to meet the higher standards of lead generation for higher education, many educational institutes are now moving toward the concept of purchasing prequalified leads for their upcoming admissions process. These leads must meet certain criteria in order to be used by the University. For example, one of the main criteria is that the prequalified leads be no more than six months old. This means that at the most, the potential students requested information during the last semester rather than three semesters prior to. The chance is still there for the older leads pushing six months to still be interested in the program. This also allows for much newer leads to be worked and sent through the prequalification admissions process.
The higher lead standards for higher education also includes prequalification based on certain criteria. For example, some colleges and universities will allow someone with a GED to enter the admissions process. However, there are other colleges and universities that only accept a very small percentage of GED recipients. They may, during this lead generation prequalification process choose to place the GED recipients with those leads that come from online resources. This means they would be focusing on those students who obtain their high school diploma, obtained a certain GPA upon graduation, were part of certain organizations, and you may already be settled on what specific program they want to pursue. This means that the lead is prequalified, ready to go and the University has not spent countless man-hours trying to boost the admissions but rather has focused on the students who were already prepared to sign up.