Perhaps one of the most discussed topics for those who have an affiliate marketing page or those who are responsible for their own business is whether or not it’s possible to bring in leads based purely off of written content. Now, it’s important to understand that the results can truly vary with this situation. Depending on how well written your content is and the amount of hard work that you put into updating your content on a regular basis, you may find that it’s unpredictable whether or not you’re going to be able to get leads based off of what you’ve written.
However, in many cases, it’s possible to bring in leads with written content. The key is that you need to be able to address two main points of success. First, you should be able to write your content so well, your audience won’t want to turn to another source for information. You want them to feel as if you are the expert on the topic. In consideration of this, you should spend a lot of time creating detailed content. The more detailed and knowledgeable your content is, the more likely it is that people are going to spend time reading it and learning more about what it is that you have to offer to them.
The second point is that you need to be able to provide them with a call to action. You can write amazing content on a regular basis, but if it lacks a call to action, there’s a strong chance that your leads are simply going to assume that you’re a great writer and then leave your site to check out something else. You don’t want that to happen. Provide them with a call of action that explains exactly what you want them to do. Do you want them to call your company? Say that. Do you want them to try out your risk free trial? Make it clear. Unless you do this, they’re not really going to volunteer it so easily.
Some people will argue that you can’t use written content to bring in leads in consideration of the amount of competition that brings in leads using videos and other forms of media. However, there are still many people who prefer to read a well written article. Some people have slow internet that doesn’t load their videos correctly, which would make a video post a complete waste for them. Likewise, by having well written content, you’re showing them that you care enough about your service or product to spend time writing about it; this shows that you are passionate about what you are offering to them. If you write in an honest and easy to relate to manner, combined with offering a call to action at the end of your article, you should have no problem with getting some results from leads.