Your blog is the foundation that builds a community and a conversation between yourself and your readers. People may come to your site and see your product or service, but it is your blog that shows how much expertise you have in the area and what you bring to the table. If you have several hundred readers but you're not seeing those readers turn into leads or if you have several blogs which are not seeing anyone coming in to read, there are certain steps you can take in order to generate leads from your blog.
Offer specialty newsletters in addition to your blog. This newsletter can have coupons, special discounts, or something that really grabs your reader’s attention and makes them want to sign up for it. If your reader really needs your product or service, you can use the newsletter to push a product or service or to push services and products you are affiliated with. This will allow you to keep the blog as a blog and avoid the sales pitch. Use your newsletter as the sales pitch.
Monthly memberships to specialized areas of your site and private VIP areas of your site are some of the best ways to generate leads from your blog. The monthly memberships are usually for the people that are the most interested in the product or service you have the offer. With that being the case, having them sign up for monthly membership leads them out from the others. You do not have to charge that much for monthly membership in order for this technique to work. In fact, a simple $5 monthly membership is plenty to separate the serious readers from those who are just reading and moving on to other blogs. Use the monthly memberships to build the leads and to generate sales for your product or service.
Trials and Samples
Offering a trial of the product or service that you have or a sample of the product and service you have is one of the best ways to bring in new clients. For example, if you are a craft and textile entrepreneur, a great way to bring in new clients is to offer a free sample. Have it be something small such as a small doll for a child, sample fabric, or a sample item. You can even offer this item as a giveaway or sweepstakes option. Ask the person or the people who sign up for these trials and samples to review them on your site or on their blog and connected to your site. This will give you a guest blog opportunity for the product or service that you offer, bring in people from their network, and will allow you to put your products and services out there on the market.
By using a combination of native language writing techniques, proper grammar, proper spelling, well written and thought out content, specialty newsletters, monthly memberships, trials, and samples you will be able to build your leads and create a larger network. This may seem like a lot to do for a blog, but in actuality these techniques take very little time with the majority of the time focused on well written and thought out content.