Social media is a key component of modern business. The first thing new clients look for is your social media presence. They want to follow you on Facebook for the latest news and sales. They want to hear about new and upcoming sales or information while on the go with Twitter. These same clients use Pinterest to share businesses, ideas, and projects with others in the industry or in their personal networks. If you are not on social media, you are missing these opportunities. If you are ready to jumpstart your social media presence, consider these take action methods.
Professionally Announce Your Presence
Creating your social media accounts is not enough. You need to let your clients know where you are, how to find you, and ways to add you to their social media network. One of the best ways to do this is to publish a press release. There are hundreds of options in doing this, but the best is to hire a professional. Find a professional press release content writer and have them draft and submit a press release for each social media network you have. This will give at least three opportunities of exposure for your company and build your presence slowly with your future clients.
Blog Your Presence
Blogging is something every business should be doing. If you are not doing it, start. If you don’t know how to get started, hire a content manager or writer to help. Blog about topics in your industry. Make sure you are submitting content at least 3 times a week if not more. Keep your name out there and allow others to share you blog through your social media. Make sure blogs are Pinterest, Facebook, and Twitter friendly.
Take time out each day to network on through social media. Meet people in your niche and add them to your network. By adding them to your network, you increase the exposure to your own site and social media. You increase the number of people in your network with each comment you make and person you add. Each one of these additions brings their own additions and your social media grows through free word of mouth marketing.
These are just a few techniques you can use to jumpstart your social media. Remember, jump starting social media is key in lead generation. With the right social media presence in Facebook, Twitter, and Pinterest you can build your client base, build your sales, and connect to even more leads. Look at your social media as a chain reaction leading to more leads, free word of mouth advertising, and marketing techniques that will lead to a higher reputation and more closings. If you are unsure of how to build your social media and stay active, consult a content and social media manager who will make the connections for you and drive those connections to your lead generation department. This will streamline the process and leave the hard choices to the professionals and your business to you.