Social media is providing many opportunities for lead generation, with LinkedIn having multiple options for finding leads. If you are trying to market your business and interested in using social media networks for lead generation, LinkedIn is a great place to start. Here are some different ways you can start using LinkedIn today.
Use LinkedIn Answers
There is a section of LinkedIn called LinkedIn Answers that you should be participating in. People generally go to the site and ask questions within certain industries and others can offer their advice. Try to find some questions within your industry where you are an authority on the topic, and offer thoughtful and informative answers to their questions. Chances are, someone will start noticing you answering questions and will become interested in you.
LinkedIn also has a section of the site that includes different types of apps. It helps you engage with others in the LinkedIn community, such as by using the Amazon’s ReadingList app. Even if the app isn’t necessary in your main niche, they may include people in your niche market. If your target audience is women in their 20s and 30s, they most likely use Amazon Kindle or similar devices for reading books. So connecting with them through this app proves to be very useful.
You can join up to 50 groups on LinkedIn, each of which is tailored to a different topic. Find a handful of groups within your target audience, particularly where you have some authority and can help other members out. Remember to check in with the group often, replying to messages and answering member’s questions. Remember to join groups not necessarily in your own industry, but where your target audience is likely going.
Build a Professional Network
Start searching for professionals within your industry to build your professional network. This helps you generate leads by having a large network of people who may be able to mention you in their updates. This can be anyone from your own employees to colleagues and other experts in your field. If anyone invites you to share their profile, consider accepting because the larger your network is, the better off you will be when using LinkedIn for generating leads.
LinkedIn doesn’t just have applications to use on their website, but a mobile app as well. Download the LinkedIn app on your mobile device to connect with others on a regular basis. It helps to have these reminders sent straight to your phone so you are keeping up with your connections often. You will also have access to your groups and the answer section, which helps you check in even during busy days.
LinkedIn is one of the best social media networks for generating leads as long as you keep up with it.