Driving leads to your website or blog often relies on social media. Social media provides so many different benefits and very few drawbacks. If any, the main disadvantage would be the amount of time and energy it sometimes takes to use social sharing for driving leads, but you can also get some help with it. Aside from that, there is a long list of benefits to utilizing social sharing with lead generation, as listed below.
Choose From a Variety of Social Networks
First of all, you are not limited with one social media network you aren’t particularly fond of. If you don’t like Facebook, feel free to choose from other popular ones that are beneficial. You also get the benefit of using multiple networks and connecting them. Some top social media sites to utilize sharing with are Facebook, Twitter, Pinterest, Google+ and LinkedIn, though there are many more. Don’t feel like you have to choose from the big ones either; there are many smaller networks that are great for certain niches.
The Educational Factor
Social sharing for lead generation also offers you more abilities than just trying to sell them something. You have the opportunity for educating and informing, which helps tremendously with lead generation. TO drive leads to your site, don’t focus so much on the call-to-action or boasting about your business, but simply providing helpful information. On LinkedIn, you can go to the Answers page and help others with their problems. You can go on Twitter and reply to people within your expertise, and use Facebook groups to give your advice there. The positive feedback you can encourages more lead generation than simply trying to sell a product.
Also consider the fact that by generating leads with the help of social sharing, you get the chance to track them more easily. When you get leads coming in from organic search, you don’t know much more than the search engine they used and the term they searched for to find you. But with social media, you can actually see the specific site they came from, which then lets you know what you are doing on that site is working. IT also helps you narrow down which social media sharing sites are best for your target audience. You might find that 40 percent of your leads come from Pinterest, but only eight percent come from Twitter. This lets you know to spend more time on Pinterest, and less on Twitter.
Influencing Your Social Sharing Connections
Here are some more ways to influence your social media connections and encourage them to follow through to your website:
- Blog about information, not the products or services you provide.
- Publish only original, valuable content.
- Encourage guest bloggers to post their guest posts on their social media accounts.
- Share any tweets or other shares on social media promoting your own site.
- Use Pinterest to make your content visually appealing.
- Optimize your website for mobile users.