Bring your brand to life with digital signage

First Impression designs, develops and implements audiovisual concepts and solutions. We digitalize spaces by combining digital signage and audiovisual technology with interactive content. This is how we connect people, moments and brands. It’s all about experience

What makes us unique

First features

End-to-end approach

From concept to design, integration, rollout, content and management: we have everything under one roof, taking complete care of our clients’ projects. With our end-to-end approach, we ensure speedy, streamlined processes and access to experts at every stage of the project.

Seamless integration

We ensure a seamless integration with other (marketing) platforms and (IT) systems, along with data connections and the installation process. This enables the creation of an unparalleled omnichannel experience at physical locations.

Remote monitoring

Our proactive monitoring approach and remote management tools lead to a guaranteed 99% uptime. This ensures that displays never unexpectedly go dark, providing maximum impact consistently.

Working with the best

Trusted by 100+ brands

A look behind the scenes

Featured projects

Talisman. A perfume ritual powered by LED
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Audiovisual technology Retail

Talisman. A perfume ritual powered by LED

In House of Rituals Amsterdam, scent becomes a guided ritual.
For Talisman, we created a luxury perfume bar where LED light responds to instinctive choices. Visitors slow down, explore five fragrance families, and leave with a curated match that feels personal, calm and considered.

Building Kruidvat’s retail media network across 775 locations
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Digital signage

Building Kruidvat’s retail media network across 775 locations

Intelligent displays rolled out across 775 stores, turning retail media into a scalable, data-driven experience. With smart preparation, clear placement logic and proactive monitoring, every display meets shoppers at the right moment. Measurable impact. Consistent quality. From first install to long-term performance.

House of Rituals, the perfect balance between technology & wellness
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House of Rituals, the perfect balance between technology & wellness

House of Rituals provides unlimited opportunities to inspire, experiment and innovate. Audiovisual concepts bring the brand experience to life

Digital signage improves shopping experience at Jumbo
take a look Supermarkt Jumbo persoon kijkt naar retail media network

Digital signage improves shopping experience at Jumbo

Digital in-store communications and retail media enhance shopping experience at Jumbo Supermarkets.

LED brilliance for Breitling on Madison Avenue, NY
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LED brilliance for Breitling on Madison Avenue, NY

In collaboration with Breitling, we realized an impressive LED upgrade on Madison Avenue, NYC. We replaced defective LED with the latest LED technology. Passers-by immediately experience the impact from the street. This project demonstrates our commitment to innovation and sustainability, with minimal disruption and reuse of materials.

Siemens Digital Experience Center
take a look Audiovisuele technologie in experience center Siemens

Siemens Digital Experience Center

An immersive experience centre that tells the story of the concept of Industry 4.0 and the digital twin.

Electronic music museum experience at Our House
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Electronic music museum experience at Our House

Explore the past, present and future of electronic music through immersive audiovisual shows, interactive installations and DJ-curated exhibits

Basic-Fit technology-driven gym
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Basic-Fit technology-driven gym

We have worked together on innovative technologies for more than 1,250 Basic-Fit clubs worldwide since 2012. From self-service kiosks to virtual coaches and on-demand group classes

About First Impression

Our creative and innovative solutions deliver impactful experiences worldwide. Our technology, know-how and interactions help brands connect with their target audiences in physical spaces such as shops and showrooms. For over 29 years, we have been designing, developing, installing, and maintaining audiovisual installations and digital signage solutions. With a team of 224+ experience experts, our AVenturers®, we dedicate everything to experience. It’s all about experience.

The numbers speak for themselves

29
Years of experience
52 +
countries
224 +
AVenturers®

International recognition

News, blogs and e-Books

Enrich your knowledge

This was EuroShop 2026
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— This was EuroShop 2026

EuroShop 2026 has come to a close. What lingers are the reactions to our booth. For five days, every...

This was ISE 2026
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— This was ISE 2026

With a strong, multidisciplinary team, we headed to the trade show Integrated Systems Europe (ISE) i...

Year in Review 2025/2026: Ron Haans & Koen Wouters
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— Year in Review 2025/2026: Ron Haans & Koen Wouters

First Impression's mission is to reshape stores as destinations, not just sales points. While in the...

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